Interactive Friday: We're Changing Our Name to: Junk Thief!

Apparently the biggest buzz about the new Kia Soul! is not its performance or appearance but the exclamation point in its marketing. We wrote here earlier about similar use (sometimes late in the game) for movies like Tora! Tora! Tora!, Star!, Hello Dolly! and Boom! Sometimes marketed at BOOM!!!!

While the ampersand is often celebrated here, the exclamation point and ellipses are two of the most annoying forms of punctuation. What do you consider to be some of the worst overuses of exclamation points in marketing? I've heard rumors that Sarah Palin's return to the national stage is going to be fueled by rebranding herself as Sarah! Palin!

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While I continue to consider the ampersand to be one of the most brilliant forms of typography in human history, I think the worst member of the keyboard family (besides the option to use Comic Sans) is the exclamation point. There are times it and 120 point type are warranted -- end of times, new Scott Walker album, death of Jesse Helms -- but rarely in a movie title. Was it "Hello, Dolly!" or "Hello, Dolly! "?

Thus, I was pleased to see these quotes in Anthony Lane's review of Meryl Streep's latest outing in the current issue of The New Yorker which will help the rag be forgiven of any sins committed against the Obama campaign:

"Like many people, I was under the impression that the new Meryl Streep film was called 'Mamma Mia.' The correct title is, in fact, 'Mamma Mia!', and, in one keystroke, the exclamation mark tells you all you need to know about the movie. Billy Wilder tried the same trick with 'Avanti!', in 1972, but that felt like Chekov compared with this ferocious onslaught of obligatory good cheer.

And further:

"The legal definition of torture has been much aired in recent years, and I take 'Mamma Mia!' to be a useful contribution to that debate."

When a friend dragged me to this atrocity in its pre-Broadway staging a number of years back, I think it was being billed as some sort of feel good fest insured to blast people out of their post-9/11 funk. It only made me want to run to a cave in Central Asia, especially when there was an audience clap along encore in which the audience was expected to stand, an action I refused to participate by claiming my Constitutional rights to not be moved.

And then there is the ellipsis.

I'm going to go read some Chekov to get me out of this feel good funk.

& Even More

There actually is a blog dedicated to nothing but the &.

Brilliant!